Your Home Deserves More Than
an MLS Number.
It Deserves a Marketing Strategy.
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Let’s be honest: putting a house on the MLS is not a marketing strategy.
When you’re selling one of your biggest investments, you need more than a Realtor who puts a sign in the yard, takes a few photos and waits for a buyer to come along. You need someone who knows how to position your property, create attention, reach the right audience and generate real engagement.
That’s where my background makes a difference.
Before becoming a Realtor, I spent more than 25 years working in cable network television and advertising, where I learned how to market products, create compelling messages, understand audiences and make people pay attention. Today, I bring that same marketing mindset to real estate.
Because your house isn't just being listed. It's being marketed.
I hear the same story from homeowners all the time: “I hired a Realtor because they were my friend, but I wasn't happy with the results.”
The truth is, selling your home isn't always the time to choose the person you're closest to. You need someone who can give you honest advice—even when it's not what you want to hear.
Maybe the kitchen counters need to be cleared, beds made, family photos need to come down. My job isn't to tell you what you want to hear. My job is to help you make decisions that put your home in the best possible position to sell.
My approach is simple:
Strategic Pricing.
Positioning your home competitively based on the current market, your property's condition and what today's buyers are looking for.
Professional Presentation.
Helping you understand what needs to be done before we photograph, market and show your home.
High-Impact Marketing.
Using professional photography, compelling video, social media, digital marketing and targeted exposure to get your property in front of more potential buyers.
Social Media That Actually Gets Seen.
I don't believe in simply posting a listing and hoping someone sees it. I create content designed to generate attention, views, shares and engagement.
A Marketing Plan Built Around Your Property.
Every home is different. Your marketing shouldn't be a one-size-fits-all checklist.
And throughout the process, you'll get something equally important: straightforward communication and honest advice.
Let's talk about how I would market your home.
Before you decide who should sell your property, let's sit down and talk about the strategy.
Because you don't need your Realtor to simply list your house. You need your Realtor to know how to market it.
Schedule a consultation and let's build a plan to get your home the attention it deserves.
LET'S TALK ABOUT MY MARKETING APPROACH:
MLS ISN'T ENOUGH
Many realtors will put your property on MLS and sit back and wait. The local MLS covers only Baldwin County. Sure, they might do an open house or two. But this is a very passive approach to selling a house. I will use video tours, static posts, and boosted social media campaigns to get your property seen in key markets and other states.
DIGITAL MARKETING
There are buyers all over the country who may be interested in your house. And the wider the net we cast, the faster we'll find the right buyer. I will create ads for your house and pay social media channels (like Facebook and Instagram) to make sure thousands of people from outside of this area see your home. These ads will point potential buyers to your property's landing page (which allows us to track what messaging is working the best).
LANDING PAGE
I will build a landing page so your house will be the star of it's own webpage. This is where we will highlight features, include photo galleries, include FAQs and video tours. All social media advertising will point to this landing page so potential buyers can instantly find all the information they need.
Recent research from NAR states:
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Last year ALL home buyers used the internet to search for a home. The most valuable content on websites were photos, detailed information about properties for sale, floor plans, and the real estate agent's contact information.
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For 41% of recent buyers, the first step that they took in the home buying process was to look online at properties for sale, while 20% of buyers first contacted a real estate agent.
QR CODE
Remember the old days when realtors would put flyers in your yard (that all the nosey neighbors would steal). Getting rid of flyers won't ward off the neighbors, but I've found a better way! I will post a sign in your yard with a QR code that points to your landing page. That way potential buyers who drive by, can instantly access all the information about your house and be able to contact me on the spot. Who doesn't like immediate gratification?
EMAIL BLASTS
There is a good chance that another realtor is going to find your buyer. There are thousands of them in this area - and I have an email address for every one of them. Once your house is on MLS, I will send an email blast to all the local agents to make sure they are aware of your property and everything it has to offer. Hopefully something will resonate with a client they may be working with. They will also be emailed with every open house opportuity and price change.
OPEN HOUSES
Most realtors will tell you that the main benefit of any open house is meeting new potential clients (not actually selling the house), and the only people who will come are the nosey neighbors. But in my personal experience - I have seen houses sold from an open house. And, you just never know when one of those nosey neighbors has a friend or family member who might just be your buyer. So yes, let's schedule an open house. It's another opportuity for me to market your house online and within the realtor community. And if another realtor wants to hold an open house - the answer is YES to that too.